About Datagator

Why we're doing this

Let's clean up the internet together

Hundreds of companies are systematically tracking the steps of millions of internet users. This is not just creepy: it's harmful and often illegal. The current digital advertising ecosystem is a growing threat to privacy, and this has to change.

Unfortunately, the Adtech industry has shown no willingness to change voluntarily. Datagator wants to force this change. We hit illegal trackers and their client companies where it hurts the most: their pockets. By taking legal action, we seek to create financial incentives to prevent future privacy breaches and fix a broken business model.

There’s strength in numbers! Together, we can reclaim the internet.



6 cases

won against trackers


awarded in court